On the heels of increasing competitive challenges, Apogee, a higher education networking company, was eager to do more. It looked for a partner to drive higher recognition and deeper differentiation in the eyes of its prospective customers. Through a strong referral and selection process, Apogee chose SKC to increase its brand awareness and to propel it into the higher education industry spotlight.
SKC hit the ground running, supporting Apogee in claiming and vocalizing its position as higher ed’s largest ResNet company. A company “relaunch,” media campaigns, strong story angles, and strategic partnerships followed. Soon Apogee and its customers and partners were in the press and/or winning awards, featured in outlets like Chronicle of Higher Education, Business Officer, EDUCAUSE, Campus Technology, University Business, Converge, College Planning & Management, ACUTA Journal and more. SKC also helped cement important partnerships and speaking opportunities with associations like NACUBO, ACUHO-I, and ACUTA.
Today, 10 years later, Apogee has dramatically increased in size and revenue. Beyond ResNet, it offers video solutions and is now the largest provider of managed technology services in Higher Education. Apogee has seen firsthand how a trusted partner can help propel the company to new heights and believes in the power of public relations to propel its expansion.
How can message development impact how the media and prospective customers perceive you? How can you get help creating compelling copy for your website and case studies that can support you in converting strangers to customers? How can SKC’s combination of PR and inbound marketing services move the needle for you? To request a proposal, click below….