Building Trust, Scaling to Success

Positioning TrustGo as a trusted Android security provider through media coverage and product recognition.

As a young startup in a crowded mobile security market, Silicon Valley-based TrustGo needed to build name and product awareness and increase downloads of its mobile app quickly and efficiently. Older and larger players were fast gobbling up market share and TrustGo knew that a focused, creative marketing/public relations program, or the lack of, would make or break their fledgling company.

TrustGo brought on board SKC as its agency and we became an extension of its small marketing team. SKC collaborated closely with TrustGo to message and position the company as a knowledgeable, positive and protective force for Android device users. We understood and leveraged the client’s strengths, knowledge and abilities to solve challenges during a time when phone apps resided in a realm akin to the “wild, wild west” of the mobile world.

Knowing that building trust in TustGo and its products were essential to attracting more users and downloads, we jointly developed a multi-prong campaign that included these elements:

• Content Marketing: We launched a Quarterly TrustGo Mobile Mayhem Report which fast became the go-to source for all data related to mobile security, such as rankings of the safest or most dangerous app marketplaces.

• Awards/Reviews Program: we submitted the app for extensive reviews and testing and award considerations.

• Proactive Media Outreach campaigns: We mined TrustGo product features and activities to develop newsy angles for tenacious media outreach.

• Analyst relations program

In less than a year, TrustGo’s credibility was dramatically bolstered. Together, we accomplished the following:

• Secured numerous positive reviews and award wins such as achieving #1 ranking with AV-Test.

• Garnered tremendous positive press coverage in Forbes, CNET, VentureBeat, NBC TV News, NPR, Digital Trends, PC Mag, SF Weekly, CCTV America, TheNextWeb, Android Authority, TechHive, Silicon Valley Business Journal and many others.

• Dramatic spike in app downloads

• Increased attention and offers from the major US and Chinese companies.

And fulfilling the dream of many startups, TrustGo was acquired by Baidu, the “Google of China.”