Influencer Marketing Engages Beyond Traditional Marketing

The Taiwan Excellence (TE) ask was exciting and challenging! Enhance the Taiwanese brand image with English-speaking audiences. But don’t do it for just one brand, do it for six. And make sure they all tie back to the TE umbrella. 

So, TE turned to digital marketing partner SKC to launch a cohesive, cross-platform influencer marketing campaign. What worked so well in this campaign was that the brands connected with influencers who were not only relevant, but also highly engaging, and considered trustworthy by their followers. As a result, the campaign was a tremendous success — blowing past TE’s expectations while uncovering new fans and prospective customers in the U.S.

For the six brand campaigns SKC worked with influencers specializing in different niches—from technology and gaming to electric and vehicles and education. Each influencer created unique content centered around the brand they focused on and infused their authentic voice into the content. Importantly, the campaign’s success was ensured by the hard work done up front in identifying the influencers with the same values as each of the brands.

Here are the brands’ influencer marketing campaigns with solid results below:

1. When you have a “mobile design station” for content creators, who better to partner with than digital artist Brad Colbow? Brad integrated Acer’s ConceptD 7 Pro laptop digital design tools into his video “10 Ways to Cheat at Art,” and the response from his community ranged from extreme gratitude to renewed artistic motivation.
   
   
2. Two Instagrammers with teaching backgrounds – Akeeba Maze and Meleah Campbell --were the influencers for education tech company Aver. They demonstrated how the TE award-winning M15 document camera can enhance remote reading and science lessons for elementary students. Results exceeded TE expectations by more than 840 percent!
   
   
3. For BESV’s foldable ebike, electric vehicle influencer Electrified Reviews went all out in positioning the product as ideal for urban commuters--doing an in-depth video review, complementary blog post, social media content and product placement.
   
   
4. When gaming and PC build company Gigabyte wanted to promote their products, we teamed up with the popular YouTube channel “TechSource.” The channel integrated Gigabyte into an unboxing video and created a dedicated “retro futuristic” PC build with all Gigabyte products. The result: more than 1.5 million combined views and counting!
   
   
5. InWin’s reputation in the DIY PC market attracted popular PC build influencer OzTalksHW. The final video took a unique spin by reviving an abandoned, 10-year-old computer and rehousing it in InWin’s 309. Using 309’s customizable RGB lighting effects to create a dramatic “before” and “after” reveal, resulted in 500,000+ YouTube views!
   
   
6. For connectivity provider Zyxel, Wi-Fi influencer Liron Segev, The Techie Guy, was the perfect fit. Liron’s engaging, analytical video review of Zyxel’s award-winning Powerline Adapter included three days of speed testing comparisons and resulted in highly positive audience response and numerous sales leads.

Influencers were able to deliver incredible results for the TE campaign. Like TE, many brands are using influencer marketing in innumerable ways, and if you aren’t on board yet, it’s time to join in the fun!