Mabel Phoon

“Fall seven times, stand up eight.”

- Japanese Proverb

Mabel has more than 25 years of consulting experience developing and leading multi-market communications programs across Asia Pacific and the United States. She has advised a wide spectrum of organisations—from start-ups to blue-chip companies—across industries such as technology, financial services, energy, and consumer sectors.

Her work has helped clients build, shape, and protect their brand reputations through external and internal communications, change management, and sustainability initiatives. During her tenure at a leading international consulting firm’s New York headquarters, Mabel served as global account lead for a top-10 multinational client and was also instrumental in the roll-out of new employee engagement services.

Previously, Mabel held roles as an Asia Pacific technology practice lead, and also as a founding member of a global incubator agency specialising in integrated marketing services. She has coached senior executives and communications leaders across Asia, equipping them with media skills, strategic message development, and crisis preparedness capabilities.

Mabel's Favorite Things

Bedside Reading

Mastering the Art of Soviet Cooking by Anya von Bremzen

Why: A book about food and travel – what’s not to love?

Favourite Hobby

Learning about and trying foods from various cultures 

Why: Food is my love language, and it’s always interesting how various communities use ingredients in same or different ways.

Furry Friends

Favourite Pet: Talula, 3 y/o dachshund

Why: Pets rarely judge, and even when they do, it’s usually in your best interest to take their perspective into consideration!